I needed to get some items from the market. The small parking lot at my yuppie neighborhood grocery was completely full, including the semi-secret spots in the back. I guess everyone had knocked off work early and was stocking up for New Year's Day. Like me.
So I went to the store about a mile in the other direction, on the edge of a blue collar neighborhood. The parking lot is much bigger and half empty.
You can tell the two supermarkets cater to different clientele. Whereas one has breads in various shades and densities and grain combinations, the other has almost exclusively the soft white kind. One has a variety of meats, the other has mostly cheaper cuts and lots of fat back.
In addition, my yuppie, single/divorced/empty-nester grocer features a lot of items packed in small portions. The working class store has most things in jumbo packs.
So which is the cause and which is the effect? Do the two markets stock what they do because they serve different socio-economic groups, or do their customers choose the store that has what they want? In my case it's the latter.
True, the working class store has slightly lower prices, but you'd think they could attract the wealthy people from right across the street if they carried some of the slightly more upscale goods the other store did.
In the end, though, I suspect it's about brand image. One is the "nice" grocer and the other is the budget grocer. People tend to buy as high up the ladder as they can. Maybe in this economy more of us yuppies will be patronizing the budget store. If they only had hummus.